My career began in the craft of brand and editorial design and has grown into creating environments where systems, teams, and ideas flourish. For over two decades, I’ve led brand and design at DIRECTV, AT&T, Comcast, and now Fetch Pet — translating complexity into clarity and shaping frameworks that connect business goals to experiences people truly value.

What drives me today is creating the conditions for great work: building strong, integrated teams, nurturing leaders, and aligning process with vision. I believe brands are most powerful when they are crafted with care and delivered with consistency — showing up in the right way, at the right moment, to build lasting trust.